89% of all products are underpriced by at least 3.5%
We all think we know our customers and how they will react if we change our prices. Still, the
evidence suggests that we consistently underestimate the value and importance our customers place
on our products and their capacity to pay more.
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demand curve demo
Revenue
1,470,211
USD
1
USD/unit
100
USD/unit
200
USD/unit
300
USD/unit
400
USD/unit
500
USD/unit
245
USD/unit